E-commerce Digital Person

Job Description:

KRA –

• Ad spends and campaign set ups – FB and Google
• Research, Budgeting and Monitoring to reduce CAC.
• To reduce dependency of revenue on Facebook and Google.

JD -

• Manage daily Ad campaigns for performance marketing.
• Monitor Ad spends & revenue deviation and put corrective action.
• Identify and implement new channels of customer acquisition.
• Build sustainable strategy to increase LTV of customers.
• Provide accurate, valid and complete reports by using the right methods/tools
• Review SaaS service partners, CRM team, Retention marketing for all functions to work with Performance marketing in a synchronized way to bring down blended CAC consistently.
• Understand industry trends and work with creative team to bring out the best content assets.
• Run Social Media reach campaigns to grow tractions.

Skills required -

• Facebook and Google Campaign setup
• Detailed interpretation of Google Analytics
• Leadership and interpersonal skills
• Familiarity with retention marketing practices
• Excellent communication and presentation skills
• Ability to multi-task, prioritize, and manage time effectively